If you are trying to grow and are not fully sure what is really driving results, this is the sort of action-oriented operator who brings clarity, focus and commercial traction quickly, without the overhead of a permanent hire.
30+ years of commercial leadership and consultancy experience, with a strong focus on causality, proving what actually works and doubling down on it.
Previous experience includes operating board director and C-suite roles across commercial, digital and customer functions, including major product, location, website, app and operating system launches with organisations such as:
Whitbread
lastminute. com
Diageo
Merlin
Boots
Also founded two businesses, and now works as a 1-to-1 mentor and informal coach to CEOs and MDs.
Where this advisor typically adds value (quickly and practically):
Identifying what is truly causing commercial impact, not just what teams assume
Establishing the 3 to 4 metrics that matter most for profitable growth
Simplifying strategy into a practical path forward
Supporting leadership teams through execution, not just planning
Bringing commercial, digital and customer priorities into one clear agenda
Improving decision quality through sharper use of data and AI