If you are scaling a B2B technology business and growth is being held back by go-to-market clarity, pipeline quality, or inconsistent commercial execution, this is the sort of operator who brings structure, pace and repeatable revenue motion, without the overhead of a full-time hire.
25+ years scaling technology businesses across the UK, EMEA, US and APAC, partnering with founders, CEOs and leadership teams to design and execute practical, high-impact GTM strategies that accelerate revenue and de-risk scale.
Highlights include 10 years at Google during hypergrowth, leadership across multiple scale-ups, involvement in IPO journeys and exits, and delivery in regulated, fast-evolving categories including identity verification, fraud and enterprise ecosystems.
Where this advisor typically adds value (quickly and practically):
GTM strategy reset: ICP, segmentation, positioning, channel model
Revenue acceleration: pipeline quality, conversion, enterprise deal strategy, forecast confidence
Commercial operating cadence: sales ops, demand gen, marketing and product alignment
International expansion: UK, EMEA and US sequencing, partner-led growth, market entry
Partnerships: ecosystem development, strategic alliances, channel acceleration
Leadership support: coaching and execution discipline for GTM teams
Examples of commercial impact:
Helped scale Google UKI revenue from $10m to $5bn over 10 years, and delivered $350m+ annual revenue through vertical and team leadership
Delivered major partnership wins and strong year-on-year growth in later scale-up roles
Improved churn, ARPA and growth rates through GTM and team redesign in a public company environment
Built and led first global GTM teams, including multi-region launches and multiple product launches in a single year
How it works