If you are scaling a business and revenue is not keeping pace with ambition, this is the sort of interim commercial leader who brings clarity, pace and conversion discipline fast, without the overhead of a permanent hire.
Highly accomplished Interim Sales Director and CRO with 20+ years driving GTM growth in the UK and internationally, building high-performance revenue teams and leading complex, board-level sales cycles. Known for quickly identifying the real barriers to growth, tightening execution, and delivering results across PE-backed SaaS, LegalTech, MarTech, FinTech, cyber security, engineering and professional services.
Commercial impact (examples):
Trebled new business in a PE-backed cyber security business, winning enterprise contracts of £1m, £1.5m and £2m
Increased monthly sales from £40k to £180k in six months in a PE-backed aviation risk business, including a £750k flagship deal
Delivered 30 to 50% rapid ARR uplift in multiple PE-backed SaaS environments by resetting GTM, tightening process and coaching teams
Turned around failing sales functions by restructuring teams, rebuilding pipeline and restoring forecast confidence
Where this interim leader typically adds value (quickly and practically):
Rapid diagnostic: what is really blocking growth, and what to fix first
GTM reset: ICP, segmentation, messaging, pricing and packaging, channel strategy
Pipeline and outbound engine: ABM, prospecting discipline, qualification frameworks (MEDDPICC, CHAMP, etc.)
Sales process and conversion: stage discipline, deal reviews, win-loss, coaching rhythm
Forecasting and CRM grip: accurate reporting, weighted pipeline, dashboards that drive action
Team performance: hiring, onboarding, competency models, playbooks, incentives and accountability
Sales transformation: turning around underperformance, stabilising after churn, post-merger integration
Tools and working style:
Experienced with Salesforce, HubSpot, Zoho, Sugar, MS Dynamics plus modern GTM tooling (Gong, 6Sense, Cognism, ZoomInfo, Salesloft, Chili Piper, Sales Nav and more). Brings structured coaching and proven sales methodologies (Challenger, GAP Selling, Jolt Effect, SPIN, Miller Heiman, TAS).